The thing is the presenter can really elevate the thing he or she is presenting, and I think Panay did a good job introducing the first Surface to the world.
I finally got to catch the full 20+ minute keynote presentation on the Surface Book, and while the laptop really impresses, I think it's really him who carries it across to the audience fluidly as to what the Surface Book can do. This will give MS fanboys something to gloat about when they look at Apple fanboys, and rightfully so, for once, Microsoft made hardware that's a head turner.
If that thing ran OSX I'd definitely get it. =P
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