Looks like Google's been out promoting it's service integration recently. Just like how Apple is ahead of the game with hardware/software integration, Google's ahead of the game with it's online integrated services...mashing Gmail with Youtube with Picasa with Google+ with GChat with Google Drive with Google Docs etc etc etc!
The video below demonstrates how Gmail has integrated real time email correspondence with Gchat and Video conferencing (Google Hangouts) that now runs through Gmail and Google Plus.
It also demonstrates how superficial some friends on the social network can be...lol
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