Wednesday, May 20, 2009

Identity Crisis...

Creative just launched a new product...rather, a new less capable version of an old product.
Apparently it's a Zen (Not the Xfi version) with lesser video codec functions.

Besides that...well...it's practically a Zen, that's supposedly cheaper.

I don't get it, with the China market flooding the industry with cheap MP3 players that offer no frills, why don't creative fight the ladder with the big boys, or at least up the ante and create some sorta mid-range market with companies like philips, samsung etc?

I love Creative's improvement in audio equipment.

But their new mp3 products....not a good look.

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